Taking widening participation online
Given the nature of the widening participation and outreach work, there is an underlying aim to try and engage more with students from under-represented groups. Keble College, Oxford, wanted a way to connect with exactly these types of students, and so partnered with TAP in Spring 2020 to see what they could achieve.
Outreach support online
Like thousands of other organisations around the world, The Sutton Trust had its plans ripped up during the global coronavirus pandemic of 2020. Their summer schools programming was forced to move online and be delivered unlike it ever had been previously. However, The Sutton Trust was able to turn this challenge into an opportunity; by moving online, they ended up supporting even more students than originally planned for and still delivered a superb summer of work. At the heart of it was our platform.
Fantastic ambassador-generated content
Being able to showcase student life and share student-generated content is a real bonus for any university that wants to give a real flavour of what their institution is actually like. The University of the Commonwealth Caribbean (UCC) - our first partner in the West Indies - wanted to be able to do exactly that, which is where we came in.
Widening participation & outreach
Widening participation and outreach is a key challenge for most universities around the world. It’s no different for the University of Queensland (UQ) in Australia. The Brisbane-based institution partnered with us to see if they could use our platform to make an impact on audiences that are traditionally tough for them to reach.
Highly effective virtual recruitment events
The pivot to online and virtual events was an unavoidable consequence of the 2020 coronavirus pandemic. Our partners at INTO embraced this switch to online events and ensured they were still able to interact with students and answer their questions. Our platform helped them do that - as well as being a great place for conversations to continue after an event.
Fantastic use of Content
Right from when they first started working with us, NCUK has consistently repurposed the excellent content created by their Ambassadors to use on their social media channels and their website. Not only has this given their channels vibrancy and engaging content, it’s also ensured the faces of their Ambassadors are across their digital touchpoints, with links back to their TAP profiles, so prospects can start talking to them.
During the coronavirus pandemic in 2020, they increased the amount of content their Ambassadors created and the number of FAQs they answered, allowing NCUK to continue with their important recruitment work digitally.
Reacting to Covid-19
When Covid-19 became more prevalent, RMIT imposed a travel ban on their staff, as a matter of public safety. For RMIT’s international team - their regional experts who were usually found flying out to various regions to meet with students - the ban meant having to stay at home. As a result of this, the International team decided to create a second account with TAP and host their own TAP Page.
The University of Sheffield had seen how much value peer-to-peer conversations added to the experience of interacting with the University from their use of TAP. Going into 2019’s Clearing period, they wanted to give prospective students the chance to speak directly with current students to help them decide where to study. So, they put our platform at the heart of their Clearing efforts, with impressive results.
The power of peer recruitment
Adelaide’s fantastic Student Ambassadors - and equally brilliant admin team - have worked hard to build powerful peer-to-peer relationships with prospects and offer holders, share honest FAQ answers, and generate amazing content. The results have been exceptional.
Fast setup & a successful virtual open day
After deciding to embrace the power of peer recruitment - in particular harnessing it online - the University of Sunderland decided to partner with us and, naturally, wanted to move quickly. Thanks to the flexibility, enthusiasm, and passion of the Sunderland team ,and the simple process for setting up our platform, they were able to do just that, with their TAP Page going live in just 10 working days. They then followed this fast implementation with a highly successful virtual open day.
Virtual Open Days
The global coronavirus pandemic has brought with it unprecedented challenges for university recruitment and admissions teams, in particular when it comes to Open Days - which are still a vital part of a prospective student's decision-making process. The University of Bolton decided to switch their March 2020 Open Day to an online event and used TAP to help make it a success.
The Queen’s College wanted to extend their reach into areas they’ve never traditionally been involved with. They wanted to use digital chats to help demystify what life is like studying at their College and to help with their widening participation efforts.
In particular, they wanted to reach specific students in the North West of England and facilitate conversations with their student ambassadors.
Interactions between prospective and current students have long been a crucial and successful part of Bucks New’s open days – getting across an authentic view of the Bucks student experience is vital in a prospect’s decision-making journey. But, what about on Bucks’ digital channels?
Their website attracts more than 1 million hits per year, and the institution was keen to offer every potential student a real glimpse of what life at Bucks is like – regardless of where they are in the world.
Higher Horizons+ offers higher education outreach to targeted secondary schools and colleges throughout Staffordshire, Shropshire and Cheshire. They came to The Access Platform for digital support in their school and college outreach work.
They wanted to be able to build relationships and start conversations with their target students, as well as provide accessible support and a safe space for questions about Higher Education - our chat platform allowed them to do exactly this, while also giving prospective students a direct link to student ambassadors.
Not only that, Higher Horizons+ wanted an easier way to communicate across teams and harvest user-generated content to drive their social media channels and market their work. Our content module was the ideal solution.