Case study: Bucks New University

5-5

 

Interactions between prospective and current students have long been a crucial and successful part of Bucks New’s open days – getting across an authentic view of the Bucks student experience is vital in a prospect’s decision-making journey. But, what about on Bucks’ digital channels?

Their website attracts more than 1 million hits per year, and the institution was keen to offer every potential student a real glimpse of what life at Bucks is like – regardless of where they are in the world.

At-a-glance results

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Conversations with prospective students from more than 70 different countries.

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100+ interactions per month.

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24% of students engaging with the University via TAP went on to apply.

See Bucks New's TAP Page

“The Access Platform is a brilliant innovation which, for us, has made a very big impact on our conversion…having that human interaction very early on helps create a vested interest in the University.”

 

Jyotveer Gill, former Digital Marketing Manager, Bucks New University

The Challenge

 

Interactions between prospective and current students have long been a crucial and successful part of Bucks New’s open days – getting across an authentic view of the Bucks student experience is vital in a prospect’s decision-making journey. But, what about on Bucks’ digital channels?

 

Their website attracts more than 1 million hits per year, and the institution was keen to offer every potential student a real glimpse of what life at Bucks is like – regardless of where they are in the world. Which is where The Access Platform came in.

 

Recognising the value of these in-person engagements, at both a strategic and operational level, and with over 1 million website hits every year, there was clearly an opportunity to bring a student-led approach to increase website conversions.

 

 

“We were keen to enable the voices of our current students to reach prospective students so they could provide a first-hand insight into what it’s like to study with Bucks. We wanted the information available to be more dynamic and personalised to the specific questions they had. We liked how TAP allowed students to communicate directly and freely with visitors to our website to help them discover what Bucks is all about.”

Louise Lord, Events Manager, Bucks New University

Why TAP?

Admin tools

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Our comprehensive admin tools gave Bucks the insight and management oversight they needed to learn from conversations and manage their ambassadors.

Customisable widgets

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Our customisable and filterable widgets can be placed anywhere around a university website, which gave Bucks the bespoke, student-led digital experience that other providers simply couldn’t provide.

Safeguarding built in

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Our ‘safeguarding by design’ approach to building our platform – with in-built checks and alerts – offered a safe space for conversation and reflected Bucks’ passion for safeguarding.

See Bucks New's TAP Page

Set up

 

Select students invited to create a TAP profile

 

TAP profile carousels embedded on University homepage for maximum impact and visibility

 

University continued to grow team of ambassadors, including more students and staff members too

 

Filtered widgets placed on individual course pages, allowing prospects to engage directly and quickly with the most relevant student ambassadors

“The Access Platform is a brilliant innovation which, for us, has made a very big impact on our conversion. The opportunities TAP presents for conversion is really exciting. Traditionally open day booking and prospectus requests were an indicator of quality leads for course conversion. TAP is an interaction also contributing to driving applications, and having that human interaction very early on helps create a vested interest in the University. We are already seeing an impact and look forward to enhancing its contribution.”

Jyotveer Gill, former Digital Marketing Manager, Bucks New University

Impact

 

Engagement began instantly, with questions from prospective students being asked on a range of topics, such as student life, finance and the application process.

 

Bucks’ TAP profiles instantly brought a human touch to the website and have been helping to increase student conversion from the moment they were implemented.

 

From Bangladesh to Zimbabwe, Pakistan to Trinidad and a load of other stops in between, Bucks’ partnership with The Access Platform has allowed them to speak to students from more than 70 countries around the world.

 


By using TAP’s Conversion Analyser Tool to track a prospect’s initial engagement through to application, Bucks found that a fantastic 24% of students who used TAP to engage with their ambassadors went on to apply to the University.

 

 

Book a demo to learn how The Access Platform can help increase attraction, conversion and recruitment by giving you an authentic connection to prospective students.

 

 

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