Use cases: online open days and college visits

Recreate the personal connections formed

at in-person open days and college visits

The Access Platform can be deployed to create a virtual environment for online open days, college visits, and recruitment fairs.

 

Traditional campus visits are a key experience for prospective students. But what about those who are unable, or unwilling, to visit you in person - particularly during Covid-19?

 

Online events are an effective surrogate; offering prospects the chance to speak to your students, staff, and alumni, and you the chance to capture leads, gain insight from conversations, and evaluate sentiment and prospect heat.

 

 

Top tips

 

  • Use our custom Staff, Student, and Alumni profiles to showcase your university community to prospects;
  • Use our carousel promotional feature to quickly embed filtered profiles on multiple landing pages
  • Use our online now feature to host live, multi participant chats;
  • Use our customiseable lead capture form to collect the prospect data that is most relevant to you;
  • Use our Content feature to create real-time UGC throughout the event;
  • Use our FAQ feature to provide searchable, student generated answers to common enquiry topics;
  • Use our deep-hyperlink lead capture tool to promote the event and generate conversations from your social media channels.



Partner examples

 

The University of Sunderland used The Access Platform to host a virtual open day for prospective students The university went from partnering with TAP to a live online Open Day in 10 working days. The event saw 20 Student Ambassadors exchange 1723 messages with prospective students.

 

 

Read the Sunderland case study

 

See their TAP Page

 

 

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