Research and White Papers

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ThinkTAP Research Paper 2 - August 2019

Using students as content creators: How universities are harnessing the creativity of their most powerful assets: their students.

In our second white paper, we looked at how universities are working with student content creators. It covers the results of our original research into how universities in the UK, Ireland and the USA are working with student content creators. It also features tips for making your own Student Ambassador schemes a roaring success and two terrific case studies.


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ThinkTAP Research Paper 1 - November 2018

How prospective students use Instagram comments: Who are they, and what do they ask?

In our first research paper, we offered a snapshot of how prospective students use the comments on university Instagram posts. It covered where those students came from, what questions they asked, and how well universities were doing at responding to them.


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